The association between Santa Claus and the iconic red suit can be traced back to the 1930s, thanks to artist Haddon Sundblom commissioned by Coca-Cola. In 1931, Coca-Cola sought to boost winter sales through a holiday advertising campaign, and Sundblom was tasked with humanizing and modernizing Santa. Drawing inspiration from "A Visit from St. Nicholas," Sundblom's illustrations featured a joyful Santa in a red suit with white fur trim, enjoying Coke and engaging in heartwarming scenes. The campaign's success solidified the red-suited Santa as the dominant representation, though Coca-Cola didn't invent the concept.

Despite its influence, recent years have seen a shift as modern Santas embrace alternative colors and styles, departing from the strict red-and-white image. This change reflects a desire for inclusivity and creativity, recognizing Santa as a symbolic figure adaptable to diverse cultures and preferences. Some Santas now incorporate patterns, fabrics, and colors from various cultural traditions into their attire, aiming for a more relatable and inclusive portrayal. Additionally, alternative colors like blue and green, along with modern designs, provide a contemporary take on the beloved character.

While the traditional red-suited Santa remains widely recognized, accepting these variations signifies a willingness to evolve cultural symbols. This shift mirrors broader societal trends toward embracing diversity and reinterpreting traditions for a modern and inclusive audience. Ultimately, the evolving depictions of Santa Claus highlight cultural symbols' dynamic nature and their ability to adapt to changing values and perspectives.